Designing a drink menu is no easy feat. If you’re not getting yours designed professionally, consider the following tips as you create your own.

1. Brand Consistency

First, consider the look and layout of your menu. The ‘feel’ and the colors should match your establishment environment and your logo. Making sure your drink menu is consistent with your brand is the first step in building trust with your customer.

2. Don’t Overwhelm The Customer

Next, you’ll think of what drinks you want to include on your menu.

You don’t want to overwhelm your customers with drink options but you don’t want to limit them either.

There’s not definitive number of options you should have but a general rule of thumb is to have 10-12 cocktail options along with a beer and wine list unless your establishment is known for specializing in a specific liquor category.

3. Get Creative

Cocktail names should never be an afterthought. The name is a lot like a wine label and can account for than 50% of the reason a customer will select a drink option.

Make sure to create a signature drink name as well that ties in with your establishment name, logo or mission.

4. Make Them Want It

Drink descriptions are just as important as drink names. Use descriptive terms like “crisp”, “refreshing”, “tangy” when describing cocktail ingredients to create a picture in your customer’s mind about their drink options.

5. Point Out Your Specialties

Make sure your customers know what’s special about your drink options. Are any ingredients locally sourced? Do you hand blend everything together? Emphasize anything that makes your delivery special.

6. Format Your Drink Prices

First, make sure to include drink prices. You are more likely to have a customer purchase multiple cocktails when prices are listed.

Second, listing drinks from most expensive to least expensive can prove more profitable.

Third, don’t include the dollar sign with the price. For higher end establishments you can even leave off the cents or include ‘.00’ which can seem more upscale.

For more casual environments, end prices in ‘.49’ or ‘.95’ to make the prices seem more inviting.

7. Direct The Customer’s Eye

You want your customers to choose high margin menu items and there’s a few ways to nudge them towards those options.

Customers tend to look at the top right-hand corner of the menu first. After this spot, peoples’ eyes go to the first and last few items on the menu. To push your most profitable drink items, place them in these spots.

You can also visually emphasize high margin items by placing boxes around their titles and descriptions or separating them from menu options using different fonts and colors.

Be choosy about which items you do this with. Usually one or two per drink category is plenty. More than that and the effect wears off.

At Royale Brands, our in-house design and marketing team can help design a menu for you when you purchase our products.

Contact us today to start carrying Royale Brands products in your business!

The post Design Tricks To Create A Drink Menu That Sells appeared first on Royale International Beverage Co..

Pumpkin spice has been having a moment in the spotlight for at least the last 5 years thanks to Starbucks and other chain establishments. You get it. You should be offering it. But the hype lasts for 30 days and then your customers are onto something new so it can seem like a waste to bring in new inventory for such a short amount of time.

We hate to admit it, but it’s those small changes that can make an impactful difference to your customers.

Read more about how offering seasonal drink flavors in your establishment can help grow your business:

1. You’re staying current!

Maybe you don’t care if you seem outdated because that’s not your ‘thing’ but it certainly doesn’t hurt to create the perception that you’re up to speed with current trends. Long-time customers may not care one way or another about new offerings but new customers will be impressed especially if you’re a local business.

2. You have the opportunity to add your own signature twist.

If staying current doesn’t sound enticing, how about putting a signature twist on a drink that everyone already loves? Doing this can set your offering apart from the rest and make patrons feel like you’re not just following the crowd for brownie points. Create a delicious new flavor combination and you can watch your sales climb.

3. Repeat customers get a break from the same old options.

At the very least, offering a limited time flavor can make patrons feel like your staple offerings are refreshed once the seasonal excitement has passed. This may not garner more drink sales but can help your establishment to keep customers over the long run and will help to maintain your bottom line.

4. You’ll end up selling more of everything.

If one person stop in to try your seasonal flavor, you can bet they have at least one other person with them. Even if the other person doesn’t care for your seasonal options, they’ll purchase other items simply because they are there. Hey, you might even impress them and gain a couple of repeat purchasers in the process.

5. You’ll build anticipation.

Promote seasonal flavors regularly and you’ll have customers anticipating your next offering. They will be more likely to pay attention to your updates on social media and will be more likely to stop by your establishment just to see what’s new.

Convinced?

Here are some of the most popular seasonal flavors you should incorporate into your beverage program:

October: Pumpkin Spice

November: Cider

December: Peppermint, Mocha, White Chocolate

January: Low-Cal Options

February: Dark Chocolate

March: Peppermint, Vanilla

June, July: Lemonade

We have products to satisfy all of the above seasonal favorites.

Contact us today to start carrying Royale Brands products in your business!

The post Why You Need To Offer Seasonal Drink Flavors In Your Establishment appeared first on Royale International Beverage Co..