Designing a drink menu is no easy feat. If you’re not getting yours designed professionally, consider the following tips as you create your own.

1. Brand Consistency

First, consider the look and layout of your menu. The ‘feel’ and the colors should match your establishment environment and your logo. Making sure your drink menu is consistent with your brand is the first step in building trust with your customer.

2. Don’t Overwhelm The Customer

Next, you’ll think of what drinks you want to include on your menu.

You don’t want to overwhelm your customers with drink options but you don’t want to limit them either.

There’s not definitive number of options you should have but a general rule of thumb is to have 10-12 cocktail options along with a beer and wine list unless your establishment is known for specializing in a specific liquor category.

3. Get Creative

Cocktail names should never be an afterthought. The name is a lot like a wine label and can account for than 50% of the reason a customer will select a drink option.

Make sure to create a signature drink name as well that ties in with your establishment name, logo or mission.

4. Make Them Want It

Drink descriptions are just as important as drink names. Use descriptive terms like “crisp”, “refreshing”, “tangy” when describing cocktail ingredients to create a picture in your customer’s mind about their drink options.

5. Point Out Your Specialties

Make sure your customers know what’s special about your drink options. Are any ingredients locally sourced? Do you hand blend everything together? Emphasize anything that makes your delivery special.

6. Format Your Drink Prices

First, make sure to include drink prices. You are more likely to have a customer purchase multiple cocktails when prices are listed.

Second, listing drinks from most expensive to least expensive can prove more profitable.

Third, don’t include the dollar sign with the price. For higher end establishments you can even leave off the cents or include ‘.00’ which can seem more upscale.

For more casual environments, end prices in ‘.49’ or ‘.95’ to make the prices seem more inviting.

7. Direct The Customer’s Eye

You want your customers to choose high margin menu items and there’s a few ways to nudge them towards those options.

Customers tend to look at the top right-hand corner of the menu first. After this spot, peoples’ eyes go to the first and last few items on the menu. To push your most profitable drink items, place them in these spots.

You can also visually emphasize high margin items by placing boxes around their titles and descriptions or separating them from menu options using different fonts and colors.

Be choosy about which items you do this with. Usually one or two per drink category is plenty. More than that and the effect wears off.

At Royale Brands, our in-house design and marketing team can help design a menu for you when you purchase our products.

Contact us today to start carrying Royale Brands products in your business!

The post Design Tricks To Create A Drink Menu That Sells appeared first on Royale International Beverage Co..

Shelf stable purees and beverage mixes can get a bad rap because they are not seen as healthy or as fresh as refrigerated products. That’s simply not true so we are here to set the record straight.

In fact, our programs focus around our proprietary ‘no waste, no shrink’ concept that utilizes shelf stable products only. Our end product tastes great and our customers are keeping their margins high by avoiding perishable products.

Ready to learn more?

Myth #1

“Shelf stable products contain more preservatives than actual product.”

FALSE (at least for us….)

Some shelf stable products out there may contain a large percentage of preservatives but they don’t have to. Royale Brands’ purees and beverage mixes are made with as little as .001% of preservative and stay shelf stable up to 12 months.

Myth # 2

“Shelf stable products are made with ingredients that are of lesser quality.”

FALSE

We couldn’t type the word ‘false’ fast enough on this one. Non-shelf stable products charge a hefty premium for their perishable products but they are actually using the same, if not a lesser, quality of ingredients.

Royale Brands makes quality of ingredients a priority. We offer products that are even made with real crushed fruit to make a real fruit puree mix. That product, for example, actually has the consistency (and the stability) of honey so it feels more like a concentrate and tastes great.

Myth #3

“Shelf stable products don’t taste as good as other products.”

FALSE

We dare you to try our strawberry daiquiri puree and tell us it’s not the best you’ve ever had. Our customers are continuously surprised the flavor of our purees and mixes taste because we are committed to using quality ingredients that keep your customers coming back for more.

At Royale Brands we have so many beverage mix options. From mixes that are partially made with fruit juice to mixes that are 100% high fructose corn syrup free, naturally gluten free and naturally fat free. We make something for every type of establishment.

Learn more about our different product lines here.

Want more information on our products? Contact us here.

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