In Western culture, we are always looking for the next best thing. We want to be faster, stronger, healthier.

However, we are also resistant to change which means we enjoy what we are comfortable with. Our favorites include smoothies, sandwiches, burgers. We end up wanting a healthy spin on our comfort foods so we can stick with routine but feel better about what we’re consuming at the same time.

Introducing, “better for you” foods. They’re foods that might not be perceived as healthy (or unhealthy really) but have room to be improved. As varying versions hit the market, these items ultimately end up separated into ‘good’, ‘better’, ‘best’ categories.

The idea of “better for you” products has taken off in the last decade along with this wave of healthier products.

“Better for you” can mean several things but typically means that something is healthier than the average version of it. This can mean an item is naturally sweet, cage-free, grass fed. You name it.

Take slushies for example. They’re sugar water which isn’t exactly a health beverage. But studies show that customers are more comfortable purchasing slushies if they are made with real fruit juice instead of high fructose corn syrup. They are still aware of the fact that fruit juice is sugar but like that the product seems less processed than the average slushie.

Educating customers about the beneficial nutritional aspects of your offerings can create a profound level of trust which can carry through to other purchases they make at your establishment and boost your overall sales.

Below are three of the top buzzwords when promoting a “better for you” beverage program:

No HFCS

This means no high fructose corn syrup. HFCS has gotten a bad rap for being overly processed and manipulated to be sweeter than what nature intended. Is it harmful? No. But does it sound appealing? No.

Gluten Free

Your customers have been conditioned to associate the term ‘gluten free’ with ‘healthy’. Most quality beverage products are naturally gluten free.

Naturally Sweetened

For fruity beverage offerings, it is a huge advantage to be able to market them as ‘natural’ or ‘naturally sweet’.

This is a good place to start when marketing a “better for you” beverage program but are not the only options. Talk to your customers and ask them what they would like to see improved on your beverage program.

Just a heads up- Royale Brands actually offers several products that boast these benefits.

Contact us today to start carrying Royale Brands products in your business!

The post Sell More By Offering “Better For You” Frozen Beverages appeared first on Royale International Beverage Co..

The weather is hot, we’re stressed and we could use a little fun so it seems fitting that the frozen child-like treat is making a comeback in 2017.

Slush was considered by many to only be a convenience store delight until Sonic began to spread the love by offering an infinite amount of slush flavor combos in 2014. This led to McDonald’s jumping on the slush bandwagon this past April.

Frozen flavors were known to be limited to overly sweet fruit flavors and sticky big-brand cola renditions- until recently.

New slush mix is being touted as artificial ingredient free, artificial color free, naturally sweetened, organic and more leaving your pallet feeling refreshed instead of overwhelmed.

Simply put, slush is being revamped into a healthier clone that we can all get on board with. Most importantly, we’re seeing unexpected flavors being introduced like Rose’, Ginger and Margarita- all of which are making waves on the restaurant scene.

Here are three new ways you can use your slush machines to excite your customers this summer:

1.Think Bourbon Slushies and Frozen Moscow Mules

Frozen fruity cocktails like daiquiris and coladas have always been popular but now traditional cocktails are coming up frozen too. The twist? Add ginger, bitters, spices and more to your frozen cocktails for a refreshing surprise.

Kentucky Sunrise Slushie:

4 oz. Orange Slush

1.5 oz. Bourbon

.5 oz. Grenadine

Orange Peel for Garnish

Stir and serve!

2. Kick The Vanilla Up A Notch

What happens when you add a little non-dairy smoothie creme to a batch of delicious slush? You get what we like to call Creamscicles. A frozen treat, very similar to slush, with a smoother consistency and a cozy vanilla flavor.

Our customers love Creamscicles in the summer because they taste like a cross between a hearty smoothie and a refreshing slush!

(We suggest using our 100% Juice Blends as your base.)

3. Add A Tart Twist

Lemonade? In the summer? Okay, okay. We know that’s not groundbreaking.

How about lemonade flavored frozen slush in the summertime? That’s better.

Grab a two-bowl machine, pick a fruity flavor for one side, add lemonade to the other and let your customers mix their own lemonade concoctions for a sweet and sour slush!

(Check out our lemonade options when you click here.)

Royale International Beverage Co. is your one-stop shop for your specialty beverage program needs.

We are national experts on providing establishments with no-waste, no-shrink turn-key beverage programs that churn out an amazing product with great margins.

(We provide you with menus, recipes, POS and signage too!)

Contact us today to find a distributor near you.

The post Three Ways To Use Slush In Your Beverage Program This Summer appeared first on Royale International Beverage Co..

Four Low-Cost Margarita Trends You Should Incorporate Into Your Beverage Program

1. Fresh Juice
Fresh lime or lemon juice coupled with our margarita products gives your drinks a delicious zing that make your customers say ‘Yum!’ This is an easy way to make your drinks seem more authentic without increasing cost.

2. Garnish
A unique garnish like a curled orange peel or strip of cucumber can make your customers feel like you went the extra mile for them, elevating their perceived value of the their drink.

3. Salt On The Rim With A Twist
Infused and flavored salts add another layer of flavor to your drinks and can transform the most classic of margaritas. Click here to discover some flavored salt ideas.

4. Spices
Adding a little spice like cayenne or habanero is a low cost way to kick your drink profiles up a notch and pleasantly surprise your customers!

The post Four Low-Cost Margarita Trends You Should Incorporate Into Your Beverage Program appeared first on Royale International Beverage Co..