In Western culture, we are always looking for the next best thing. We want to be faster, stronger, healthier.
However, we are also resistant to change which means we enjoy what we are comfortable with. Our favorites include smoothies, sandwiches, burgers. We end up wanting a healthy spin on our comfort foods so we can stick with routine but feel better about what we’re consuming at the same time.
Introducing, “better for you” foods. They’re foods that might not be perceived as healthy (or unhealthy really) but have room to be improved. As varying versions hit the market, these items ultimately end up separated into ‘good’, ‘better’, ‘best’ categories.
The idea of “better for you” products has taken off in the last decade along with this wave of healthier products.
“Better for you” can mean several things but typically means that something is healthier than the average version of it. This can mean an item is naturally sweet, cage-free, grass fed. You name it.
Take slushies for example. They’re sugar water which isn’t exactly a health beverage. But studies show that customers are more comfortable purchasing slushies if they are made with real fruit juice instead of high fructose corn syrup. They are still aware of the fact that fruit juice is sugar but like that the product seems less processed than the average slushie.
Educating customers about the beneficial nutritional aspects of your offerings can create a profound level of trust which can carry through to other purchases they make at your establishment and boost your overall sales.
Below are three of the top buzzwords when promoting a “better for you” beverage program:
This means no high fructose corn syrup. HFCS has gotten a bad rap for being overly processed and manipulated to be sweeter than what nature intended. Is it harmful? No. But does it sound appealing? No.
Your customers have been conditioned to associate the term ‘gluten free’ with ‘healthy’. Most quality beverage products are naturally gluten free.
For fruity beverage offerings, it is a huge advantage to be able to market them as ‘natural’ or ‘naturally sweet’.
This is a good place to start when marketing a “better for you” beverage program but are not the only options. Talk to your customers and ask them what they would like to see improved on your beverage program.
Just a heads up- Royale Brands actually offers several products that boast these benefits.
Contact us today to start carrying Royale Brands products in your business!